Flutter + Fern is a high-end floral and plant shop concept created as part of a brand visual identity project. The goal was to develop a cohesive visual system that could extend beyond a logo and communicate the brand across multiple touchpoints. I designed the Flutter + Fern logo in Adobe Illustrator, where I learned how to work with vectors to create and refine the logo, develop custom patterns, and use masks to create detailed visual compositions. I explored how the identity could be applied to materials such as packaging, apparel, signage, promotional materials, a website, and other branded products. The project also introduced me to working with professional mockups, using resources such as GraphicBurger and Adobe Photoshop to bring the brand to life in realistic environments. This project helped me explore how a single visual identity can grow into an entire brand experience, from the smallest product tag to the storefront itself.
